white hierachy poster black hierachy poster
original prompt initial excercises
color process
more process kerning corrections wall of posters

A simple exercise about hierarchy by varying type size, weight, color and positioning in our prompt turns into our first poster and project for our Typography I class with Professor Dan Boyarski.

Our final project was to use type and image to reinterpret a myth or song. I chose to make the song Yellow by Coldplay with into zoetrope. I took the photos, constructed the form, made the video, and composed the music to bring new meaning to the popular song.

mysterious zoetrope Pittsburgh horizon at night lyrics set around the zoetrope frame by frame of Julie spinning
close up of text on zoetrope
Waffles lit up Waffle Shop storyboards the before and after of the Waffle Shop

The Waffle Shop is a student-run restaurant and reality TV talk show managed by Jon Rubin. In the semester that I was part of, I got to help redesign the look of the store and design different postcards, t-shirts, and other promotional items for the Waffle Shop.

additional color studies original photo of picasso's paintbrush final croton contour sqaure leaf drawing studies black on white leaves white on black leaves white on black leaves croton inspired Bamboo U article picture newspaper ramp illustration newspaper illustration of beeler street

In my first trip to the Phipps Conservatory, I encountered a number of beautiful flora and fauna, including the colorful garden croton. I explored its contrasting curves and looping form in a series of gesture sketches, countour drawings, and black and white studies.

Inspired by the world around me, the issues at hand, and my feelings at the moment, I find it hard to channel everything into the very cerebral design work I do every day. So instead I draw weekly illustrations for the Tartan Newspaper.

mixed media of Philly's Penetentiary

Always expect more work.


But feel free to contact me at fsoong@andrew.cmu.edu.
I'm a Communications Design Student at Carnegie Mellon
and I'm looking for a design internship this summer.

Please look at my resume for more about me.