white hierachy poster black hierachy poster
wall of posters
original prompt initial excercises
color process
more process kerning corrections

Simple excercise showing hierachy through changes in type size, weight, and positioning in a given prompt turned into our first poster and project for our class Typo I with Professor Dan Boyarski.

Our final project was to use type and image to reinterpret a myth or song. I chose to represent the song Yellow by Coldplay with a zoetrope. I took the photos, made the video, and composed the music here to bring new meaning to the popular song.

mysterious zoetrope pittsburgh horizon at night lyrics set around the zoetrope frame by frame of Julie spinning
close up of text on zoetrope
Waffle Shop storyboards Waffle Shop postcard mock ups

Expect more work soon.


Until then, feel free to contact me at fsoong@andrew.cmu.edu.
I'm a Communications Design Student at Carnegie Mellon
and I'm looking for a Design Internship this summer.